Re:amaze AI can pull information from your marketing site and other external URLs to answer customer questions. When you add your website as an external source, our AI uses that content alongside your FAQ to provide more comprehensive responses. This means your website content needs to be AI-friendly and consistent with your other documentation.
Why your marketing site matters
Many customers browse your website before they contact support. They read about your products, pricing, and features on your marketing pages. When those same customers later ask the AI a question, they expect answers that match what they saw on your site.
If your marketing content contradicts your help center or uses different terminology, the AI may provide confusing responses. Your marketing site also often contains valuable information that doesn't exist in your help center—product descriptions, use cases, company policies, and feature overviews. Making this content AI-readable expands what your AI can actually help customers with.
Use clear, descriptive page titles and headings
Your website pages need clear structure. Use descriptive H1 titles that state what the page is about—"Pricing Plans" instead of "Plans" or "Choose Your Option." Use H2 and H3 headings to organize content into logical sections that AI can easily parse.
For product or feature pages, structure your headings around the questions customers actually ask. Instead of creative headings like "Supercharge Your Workflow," use something like "Automation Features" or "How Automation Works." The AI needs to quickly understand what information each section contains.
Balance creativity with clarity
Marketing copy often uses creative language, metaphors, or industry buzzwords. While this engages human readers, it can confuse AI systems. Where possible, balance the two. Lead with an engaging headline, then follow up with straightforward explanations of what you actually offer.
Define technical terms or industry jargon when first introduced. If you sell "omnichannel customer engagement platforms," also explain that this means "software that lets you manage customer conversations across email, chat, and social media in one place."
Keep product information consistent and well-structured
Your website and FAQ should use the same terms for features, products, and plans. If you call something a "Pro Plan" on your pricing page, don't refer to it as a "Professional Subscription" in your help center. These inconsistencies make it harder for AI to connect related information.
Create a list of your core product names, feature names, and plan names. Make sure these terms are used consistently across your marketing site, help center, and any other documentation the AI can access.
Organize product information in a predictable format. A clear product page typically includes:
- What the product is and what it does
- Who it's for
- Key features or benefits
- How it works
- Pricing or availability
This predictable structure helps AI locate specific information when answering customer questions. Use bullet points or short paragraphs for feature lists rather than long blocks of text. If you have comparison tables or pricing tiers, make sure they're clearly labeled with proper HTML table markup so AI can understand the relationships between different options.
Maintain current content and handle FAQs strategically
When you update pricing, discontinue a product, or change how a feature works, update your website at the same time you update your help center. The AI pulls from both sources, so outdated information on your website can contradict accurate information in your help center.
Many marketing sites include FAQ sections that address common pre-sale questions. Make sure your marketing FAQ content is formatted clearly with each question as a heading and the answer immediately following.
Avoid duplicating content between your marketing FAQs and your help center FAQs unless the information is truly identical. If the content overlaps but has slight differences, it's better to have one definitive answer in your help center and link to it from your marketing site.