What does it mean to optimize for AI?
AI-powered tools like chatbots, virtual assistants, and automated support systems rely on your help center content to answer customer questions. When your documentation is structured and written in a way that AI can easily understand, these tools can provide faster, more accurate responses to your customers.
Optimizing for AI doesn't mean writing for robots instead of humans. It means creating clear, well-organized content that both AI systems and people can easily navigate and understand.
How AI reads your documentation
AI systems process your help center differently than human readers do. When a customer asks a question, AI will:
- Scan your articles for relevant information based on the question's intent
- Look for clear headings and structure to understand content hierarchy
- Extract specific answers from well-formatted sections
- Use context from titles, headings, and surrounding text to determine relevance
AI performs best when content is logically organized, clearly written, and properly formatted with standard heading structures.
Getting started
The good news is that optimizing for AI largely aligns with general best practices for help center content. Clear writing, logical organization, and proper formatting benefit both human readers and AI systems. The following articles in this section will guide you through specific techniques to make your help center AI-ready.